The Gamification of Traffic

It’s morally wrong to allow a sucker to keep his money

I have had a cursory interest in the gamification of moving online traffic ever since I started this blog. I developed this interest as soon as I realised people liked my posts without reading them. The reason they were doing this was that, if you have your default settings, you will receive an email inviting you to go and view their blog. It doesn’t take a genius to realise that you can quickly like a bunch of posts and drive some traffic towards your site.

To me, ‘gamification’ is where we —  the players — try and drive as much traffic (the scoring system of the game) to our sites as possible, by various means.

I have also mentioned previously that I have been learning computer programming as a side project. I imagine you have put two and two together and guessed what I am about to say next. Well, the actual answer is 3.99. I did make a Twitter bot. I was in need of a project to do and thought that this would be a big challenge. It turns out it took all of five minutes for me to be registered as a ‘developer’ and get access to Twitters API.

I followed a short tutorial, and now I have an automated script that follows everyone that follows me. This is a very tame thing to do when you have access to the API, I could have followed all my follower’s followers, and their followers, and anyone who fit the search criteria that was provided by my script. What I am trying to say is, I could have followed, retweeted, liked, and all the rest of it, at the pace of a machine.

Inevitably, I would have gained many followers as this is what happens everywhere on the internet. Liking, sharing and commenting are the three things anyone online marketing expert will tell you to do if they are telling the truth, if they are professional, they will use the words ‘interact or engage’.

I choose not to do this for a few reasons, firstly I don’t want to get banned, and secondly, I’m lazy and don’t want to have to sift through tons of useless tweets to see the things I am interested in.

I am not sure how I stumbled upon this site, but stumble I did. I found a site that industrialises what I have just been talking about, not only will the program, follow/unfollow to your heart’s desire, it will also suggest content for you to tweet about.

Here is a quote from their site.

Following relevant people on Twitter is a great way to gain new followers. Find people who are interested in similar topics, follow them and often they will follow you back. This is a great way to build up your Twitter account.’

Now I have seen this I cannot un-see it.

If you’re anything like me, cynical, you will have come across some profiles that follow thousands and have thousands of followers. Then you look at their tweets, and there is practically no engagement. To me, this a sign of some strange things going on. Why should I be surprised? Of course, this is what happens.

This is the game, some people choose not to play, some people are ignorant of it or ignore it, and some people play it better than others. This could be said about everything in life.

When I was a teenager, I used to play a game on MySpace, yes MySpace. The game was a simple game based around Prohibition-era gangsters. For a while I was playing perfectly innocently, then I joined a group of players. One of which was top of the leaderboard for our region. He showed us the ropes, and by ropes I mean bots. Cut to several months later, we were all at the top of the leaderboards. At the time using these bots was the most natural thing in the world, no one ever got banned, and we figured everyone was using them, after all, everyone we knew was using them, and many people were making a lot of money from them. What the moral of this brief aside is I am not sure, but I do know that fair playing fields do not exist.

                        It’s morally wrong to allow a sucker to keep his money W.C. Fields.

I am wondering if social media is a failed project. I can imagine a world where all of our interactions online are done with bots on our behalf. If you’re not going to improve the social standing of your social media identity, then you will be relegated to the lower rungs of society, where you will be interacting with everyone else who is ‘not an influencer’.

Soon your social standing will sink so low that you will only be able to talk to people in person! Which as we all know, does not scale. How could you geotarget your audience and benchmark their CTR (click through rate) if you have to interface with them organically? The only space for your clickbait titles will be on your t-shirt, that you didn’t even buy from an exclusive online store.

I think I may have gone off topic slightly.

Presumably, we want people to see our work, for whatever reason. Otherwise, we would keep a diary. So, do we sit and wait for people to come, which I assume is very sub-optimal. Or do we spend some time ‘marketing’ our content? Furthermore, If we choose to play the game, do we strive to play the best we can? Or do we make up the numbers?

follow me on twitter!