This one is not going to be related to my escapades as a PhD student as I have something else I would like to write about.
It is something that I have been thinking about for a few years, but I have not had my thoughts gathered sufficiently as to explain them to you until now – I hope.
I still do not know if there is a word for this phenomena, so perhaps you can let me know. It is the idea of taking advantage of those less savvy than yourself for your own personal gain. I wouldn’t say that it was exploiting, but approaching that kind of idea.
We all do it to some degree, if we sell something we rarely do it at cost, we add on a margin. This type of capitalisation is not precisely what I mean, there is more of a moral component to what I am thinking of.
The main arena for the kind of behaviour I am thinking of is marketing and PR. I first noticed in the music industry. Take a look at any famous band, and you will see that they have an anti-establishment vibe to them, yet regularly will appear in commercials selling things.
I recently saw an advert for Beats headphones – I can’t think of a brand trying to be more mainstream – which used Billie Eilish as the model. I don’t know much about her, but from what I do, she presents herself as very alternative. So when you see her in an advert for beats headphones, you may sense an abundance of inauthenticity. The younger me would not have noticed this, but I am starting to see inconsistencies like this more and more.
Essentially my question is if you can, should you exploit your unsuspecting followers/fans/fellow humans for your own gain?
After all ‘there is a sucker born every minute’.
Should I exploit the suckers?
It feels as though everyone else is.
It almost feels as if it would be a subversive act to not ‘sell-out’. A pursuit that never fails to be undervalued.
There have been many instances where I have seen ‘influencers’ point their audience towards a website, that they have been paid to promote for their followers to get scammed. One apology video later, after taking large sums of money from the suspect paymasters, and the whole ordeal is forgotten about.
Rinse and repeat. The sheep are being fleeced etcetera.
Politicians used to tell lies to try and make the data fit, they don’t even bother doing that any more. They just say what they want and deal with the minority of people calling them out, mainly by dismissing it as fake news.
So as a someone who is relatively tech-savvy, it would be easy for me to exploit all of you – those reading this.
The question is… Why shouldn’t I? After all, everyone is getting away with it.
There are a lot of people, it would seem, that are happy to take things at face-value and do not think on it any further.
Should the ‘strong’ pray on the ‘weak’?
Anyway, use the offer code ‘SlowDegredationOfOurMoralFibre’ for ten percent off of that thing that the person you look-up to has and therefore you need.