I have noticed that a lot of people have been asking for advice on how to grow their blog over the last few weeks. I am not sure why that all of a sudden people seem to be asking me this.
Maybe I have passed a certain threshold of followers that has given me blogging credibility and people now see me as someone who knows what they are doing?
What I think has happened, is that many people have started blogs in January and seen that it is very difficult to actually get anyone to look at your work. So, they have started to do what any practical person would and are trying to gather information as to how to build an audience.
Well, I will address this again, but only briefly as I have addressed it many times. The first thing you need to understand is that after you put up your post on WordPress or any other platform, there will be a brief window of time where it is visible in a public space – e.g. reader. After this, it gets buried by everyone else posting stuff.
If you are writing about stuff that is of general interest, a post about how adjectives work, for example, there is a chance of getting some traffic via a search engine, but it will be tiny. I wrote about nouns once and now if you type ‘thematically meandering’ into google on the first page is that post – I have no idea why.
Presumably, if that post is high on googles rankings you would expect that post to be viewed more than others: it isn’t.
So, you’re not likely to get many people who stumble upon your blog; you’re going to have to go out and get people!
Marketing isn’t a massive Industry by happenstance. Read their work, comment on it, like and share etc. They may do the same for you, and you can grow from there. What I am trying to tell you is that it is a lot of work to build an audience, and you should probably spend a decent portion of your time marketing.
I attended a course once that was part of a scientific program, it had a lady there talking about social media and influencing – so we could better communicate our work. She said you should spend around 10 % of your time on marketing, and after this year of blogging, I tend to agree.
The Utopian dream of writing a blog post with your coffee in the morning, posting it online and having everyone read it and even make money from it is an utter fantasy! And we should all be embarrassed to have even thought like this.
It is no less passive than any other form of employment, and it is a lot of hard work! Sorry to ruin your fantasy, but isn’t that always the way?
Normal programming will resume next week.
Update: I will add useful links here as and when I find them
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